The event will be known as the PEA Awards in association with The Co-operative and the Co-op will also be sponsoring our 'Responsible Travel Award.' On the night the award will be presented by Co-op CEO Peter Marks.

The Co-operative's Head of Sponsorship, Liz Matkin said: "We are thrilled to be involved with the first ever PEA Awards as we feel that the initiative perfectly mirrors our brand values and commitment to improving the community in which we live. We hope that through our involvement we can help raise awawareness of green issues and promote sustainability across the retail and business world."

Jarvis Smith, PEA Awards Founder and publisher of Green Magazine added "Partnering with the Co-operative is perfect for the PEA Awards as we both share the same ethics and values towards improving the world we live in."

Leading environmentalist and Chair of the Judging panel Tony Juniper is thrilled about the news. "The values championed by the Co-operative movement make them an ideal sponsor and I am delighted they have decided to back the PEA Awards."

The PEA Awards green carpet event is taking place on 2 March 2011 at the National Geographic Store in London.

There are ten award categories and nominations are open until Friday 14 January. For more information or to nominate visit peaawards.com

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