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Editorial
King Lion Media is a specialist in ethical publishing. We're proud that our 100% recycled paper policy (all supplied by sustainable paper establishment Steinbeis) means no dead trees. As newsstand sales are at an all time low we focus our distribution with dedicated circulation minimising wastage. We have a stable of 25 of the UK's finest ethical writers including Jo Fairley, Deirdre Vine, Cherry Maslen, Hugh Fearnley Whittingstall, Richard Hammond, Rob Holdway and Lupe Castro. Not forgetting our editor, Tony Juniper who is one of the UK's best-known environmentalists.
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Design
We offer our readers a glossy design that successfully combines ethics and sustainability with business and consumer lifestyle.
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Advertising Sales
King Lion Media generated over a £1million in advertising and sponsorship revenue in its first year. We have a dedicated team of eight full time advertising sales professionals who generate substantial revenues and build strong relationships with our partners.
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Research
We set ourselves high standards to produce good quality low carbon products. Our production processes minimise wastage and guarantee distribution. We maintain our standards by using cutting edge methods and practices within the publishing industry. We are lucky to have some of the UK's leading eco consultants to guide us including Rob Holdway (Giraffe Innovations) and HRH Prince Charles' Environment Advisor, Tony Juniper.
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Subscriptions & Circulation
GREEN Magazine and GREEN Sustainable Travel Special are distributed with The Guardian Newspaper. The ABC circulation figures for August 2011 were 241,287 and The Guardian has a 13% share of total daily quality press circulation. As a proportion of total sales The Guardian circulation is made up of 92% sold copy and 83% of The Guardian's total sales are at full-rate. This is a greater proportion than any other quality press daily newspaper. The average issue readership of The Guardian is 1,103,000 (NRS January- December 2010) and according to twelve-month NRS estimates The Guardian's readership is 1,103,000.
Independent Distribution venues and outlets through Gold Key Media includes corporate offices, first and business class airline lounges, cruise ship terminals and onboard, the Eurostar Premium Lounge and 4* and 5* hotels.
Prior to GREEN's partnership with The Guardian, our quality print editions had reached 1.7 million readers. Our virtual online magazine gets approximately 100,000 hits a month from 90 countries around the world.
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My Green Directory
In April 2012 My Green Directory paperback directory will be distributed throughout the UK and given to consumers for free. My Green Directory is an A5 paperback eco directory with 128 pages plus cover, printed on wood free and FSC paper.
The 200,000 copies will be distributed via a network that includes being with GREEN Magazine The Guardian’s Saturday Supplement and with Permaculture Magazine. Unlimited digital copies will be available.
The online version of My Green Directory supports and promotes business and individuals with products and services that genuinely follow environmentally friendly principles, helping to inspire, bring to light green issues & green lifestyle choices with resource respectful products and climate adaption technologies.
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Business Start-Up Guide
In association with the National Enterprise Network, in March 2012 King Lion Media will publish and launch an A-Z usiness start-up guide and distribute copies to members across England.
Business Start-Up Guide distributed through the National Enterprise Network membership centres, 250 offices nationwide, Lloyds TSB Comercial Business start-up packs and 600 business centres nationwide.
The circulation will be 350,000 (250,000 for the National Enterprise Network and 100,000 for Lloyds TSB Business start-up). The quarterly distribution will start in 2012 and the readership will be 1.4 million worldwide.
Independent venues and outlets through Gold Key Media will provide additional distribution, as well as 600 corporate offices nationwide, first and business airline lounges, and Eurostar Premium Lounge.
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